Paula Yakubik

Partner

With over two decades of experience, Paula Yakubik has established herself as a trusted advisor to organizations of all sizes, spanning small, mid, and large-cap companies across diverse industries. Her expertise lies in helping clients identify their communication goals and challenges while developing and implementing comprehensive plans tailored to their specific needs.

Public Relations and Corporate Positioning
Paula excels in crafting and executing corporate communication programs that drive tangible business outcomes. By leveraging strategic messaging and effective communication channels, she empowers clients to achieve their unique objectives with confidence and impact. Her unwavering focus on client success ensures that each program is skillfully devised to support clients in achieving their business goals.

Crisis Management
With a wealth of experience in crisis management, Paula has guided numerous organizations through complex challenges at the C-suite level. She adeptly handles a broad spectrum of issues, including accounting fraud, misconduct allegations, ethical violations, cybersecurity threats, regulatory investigations, litigation, workplace incidents, and leadership transitions. Her expertise extends to advising clients facing federal investigations, regulatory inquiries, harmful legislation, facility disasters, workforce reductions, employee misconduct, and unplanned leadership changes.

Real Estate
Paula’s extensive involvement in the real estate sector has seen her provide valuable counsel to clients engaged in various transactions and situations. Her expertise spans areas such as land use, large-scale sales transactions, and broker messaging. From local and national commercial real estate developers to recognized attorneys and lenders, Paula has consistently delivered strategic guidance to help clients navigate the complexities of the real estate landscape. It is worth noting that Paula’s career started as a distinguished real estate reporter, earning her numerous awards.

Healthcare
Paula has been a trusted advisor to over 15 local and national healthcare companies, offering her insights on a range of critical issues. Her expertise covers areas such as insurance/payer contract disputes, messaging strategies, positioning, and service line growth. She has worked with esteemed organizations such as Optum, Humana, Healthcare Partners, DaVita, Iora Healthcare, and Ascension Healthcare, providing them with invaluable guidance to navigate the dynamic healthcare environment.

Paula Yakubik’s extensive experience, strategic counsel, and track record of success make her an invaluable partner for organizations seeking to elevate their communications strategies and achieve impactful results in today’s complex business landscape.