MassMedia has some of the most extensive pet industry knowledge and experience of any U.S. agency. Our team members have developed strong relationships with key editors, reporters and decision makers that enable us to disseminate our clients' messages effectively to large audiences. Managing a campaign for the industry's largest trade association, the American Pet Products Association (APPA), as well as being involved in industry wide initiatives, our team members have intimate, unparalleled knowledge of the industry, its decision makers, its strengths, its challenges and opportunities for growth as well as demographic information on pet owners and non pet owners.
By representing APPA, which produces the most comprehensive pet ownership statistics available, we are the leading source of information for reporters nationwide. Regardless of the topic, dozens of reporters contact our agency every day seeking pet statistics which positions us to make new contacts and share our client's messages.
We are passionate about promoting pet ownership and know that we can make a difference. We are also devoted pet owners and love promoting the products and services that make spending time with pets even more enjoyable.
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Pet Industry Services:
- Product Placement
- Press Kit Development
- Media Relations
- Retail and Consumer Outreach
- Direct Marketing Campaigns
- Tradeshow Promotion
- Press Releases and Media Tracking
- Advertising Development and Placement
- Sales Sheets, Brochure and Collateral Design
- Brand Management
- Strategic Planning
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