Client Highlight: American Pet Products Association
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper.
Through successful media relations surrounding the industry's largest pet product trade show, Global Pet Expo, member relations and retention, social media efforts, and a campaign to grow pet ownership overall, MassMedia has helped to establish the organization as the leading authority in the media.
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