Branding, Creative, Web Design, Social Media, Email Marketing, Public Relations, Event Support
Build public support for a new stadium to house the NFL's Raiders and UNLV
PRSA Pinnacle Awards - Web Design & Social Media
LVIMA Award - Best Email Campaign
With a stadium proposal in front of the Southern Nevada Tourism Infrastructure Committee, representatives of casino mogul Sheldon Adelson contracted MassMedia to build a brand identity for the facility and generate public support for the project utilizing traditional and digital media.
MassMedia’s Social Media team was at the forefront of embracing Facebook Live on the Support Las Vegas Dome project, and that tactic enabled the page to amass a relatively large following quickly, and on a modest budget. Support Las Vegas Dome’s social channels, specifically Facebook, became the go-to destination where anyone seeking the latest stadium developments could find the answers to their questions and share their point of view with others just as passionate about the project. MassMedia earned a PRSA Pinnacle Award for its management of Support Las Vegas Dome’s Social Media.