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CASE STUDIES
ASSOCIATIONS
CORPORATE
DEVELOPMENT
ENERGY
FINANCIAL
GOVERNMENT
HEALTHCARE
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HEALTHCARE CASE STUDIES
The Center for Plastic surgery
Challenge
Even with a well-established and respected practice, Dr. Louis Bonaldi of the Center for Plastic Surgery came to MassMedia for a more
cohesive brand campaign because he recognized the increased competition in the marketplace and a changing landscape in the cosmetic
surgery industry.
Hometown Health
Challenge
Hometown Health, the health insurance division of Renown Health, was well known for its down-home, Nevada style advertisements
depicting local families and events that served to brand them as northern Nevadans' "hometown" choice.
Humana - Las Vegas
Challenge
With the recent acquisition of more than 26,000 Medicare Advantage members in Las Vegas, Humana, one of the nation's largest health-benefits companies needed to successfully integrate more than 26,000 members into their company. Humana came to MassMedia to create a fully integrated campaign to combat the community's skepticism of the health care industry, increase name recognition and communicate with several audiences simultaneously.
Nevada Eye Consultants
Challenge
In August 2007, Dr. David Chaffin of Chaffin Eye Center came to MassMedia to update his practice's current branding and to announce that
the name of his practice would change to Nevada Eye Consultants. A smooth transition was critical to growing the practice's patient base and
maintaining the well-respected reputation that Dr. Chaffin had already established throughout the regional healthcare community.
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