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CASE STUDIES
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CORPORATE CASE STUDIES
MassMedia Corporate Communications, 10th Anniversary Campaign
Challenge
MassMedia Corporate Communications, founded in 1997, is a leading public relations, advertising and government affairs agency whose
knowledge, strategic insights and innovative programs help drive strong corporate reputations for clients through diverse resources and
regional networks. 2007 marked the 10th anniversary of MassMedia.
McDonald Carano Wilson
Challenge
The law firm was facing increasing competition and an unprecedented need to incorporate marketing into its operations as a growing number of law firms nationwide were doing so for the first time. The first challenge was making the company's name more user-friendly.
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