Client Highlight: Division of Welfare and Supportive Services
Nevada's Division of Welfare and Supportive Services (DWSS) Child Support Enforcement Program (CSEP) created a program for custodial parents offering help with establishing paternity, filing for child support, and tracking unpaid claims. DWSS found, however, that most Nevada residents were not aware of CSEP and its uses, and few were actually utilizing the program. Additionally, information about the program and its resources for parents were difficult to find, and even more difficult to understand.
DWSS hired MassMedia to develop and implement a statewide public outreach campaign to raise public awareness about CSEP. The campaign included strategic partnerships with businesses and organizations frequented by the target audience, as well as the design and distribution of posters, rack cards and magnets, the design and programming of a landing page to support outreach, free placement of advertising, and media relations outreach.
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Government & Public Affairs Clients:
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