Client Highlight: Northern Nevada Immunization Coalition
The Northern Nevada Immunization Coalition's (NNIC) mission is to promote health and decrease the incidence of vaccine preventable diseases in Northern Nevada. During flu season, the coalition wanted to inform the general public about the flu vaccination in a fun and new way.
NNIC hired MassMedia to create a campaign that included media relations, event management, advertising and grassroots/ community outreach. MassMedia was tasked with developing a creative campaign that promoted the flu vaccination in a fun, informative way while also establishing a call to action.
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